Vat Free* Explained

VAT free* explained

Our VAT free* events

We love to treat our customers by holding VAT free events over the course of the year. For more information on how VAT free discounts are calculated, delivery options and any terms and conditions that may affect your order, please read below.

How VAT free* works

To comply with the law we must still charge and show VAT. VAT is still applied to the order at the current rate but the discount is equivalent to not paying VAT.

For example, if you order an item costing £100.00 excl. VAT, the total you would normally pay is £120.00 including VAT. When we run a VAT free promotion, we discount the price of the item to £83.33. Then, when we add VAT the total you pay is £100.00, which would be the original price excl. VAT.

Step by step for shopping online:

  1. Sign in if you are an existing Feel Good customer or register if you are a new customer

  2. Add your chosen items to your basket

  3. Once your order is complete, click the basket icon to review your items and checkout securely

  4. The VAT free discount will be automatically deducted from your subtotal, and the discount applied to the total will match VAT. If you have a VAT free* voucher code, enter your code in the offer code box and click Apply

  5. Complete your order through ApplePay or Feel Good Secure Checkout

Delivery over the VAT free* event

We aim to despatch all orders for next day delivery during VAT free promotions, but this cannot be guaranteed. Please allow up to five working days for deliveries placed over VAT free promotional events due to the larger volume of orders we receive. To ensure you receive your order in time please check your delivery address is correct at the time of order.

VAT free* event terms and conditions

*VAT free promotions cannot be used in conjunction with any other promotion. It excludes existing discounted products, multi-buy deals, customers with special terms, student kits and Academy courses. We reserve the right to exclude any brand from promotion without prior notice.

VAT is still applied to the order at the current rate but the discount applied is equivalent to not paying VAT. If you are a VAT registered salon you can still reclaim your VAT.